When the Cobbler's Children have no Shoes...

Marketing checklist

...what does that say about the cobbler?

A Lesson on Branding

Marketing and branding checklist

A common misconception among business owners is thinking their logo is their brand or business identity when in fact, your logo is not your brand, nor is it your identity.

Sell Like a Pro Basketball Player

Sell Like a Pro Basketball Player

Have you ever watched a game where there was no scorekeeping?  I remember when my kids were young and just learning to play basketball. 

Are You Marketing Wallpaper?

A women jumping boldly into the air

It's human nature for most people not to try to stand out in a crowd, assert themselves, be the center of attention. Your mom probably said "Don't be a show off. Don't toot your own horn."

How a SWOT Analysis Can Help Protect and Grow Your Business

How a SWOT Analysis Can Help Protect and Grow Your Business

Why a SWOT Analysis Can Help Protect Your Business When you hear the word SWOT do you immediately think of a SWAT team coming to the scene of a riot or do you think of SWOT analysis?